- Additionally, in collaboration with the hotels in the destination included in Virtuoso, a cocktail event was held for 100 of the top sellers, aiming to strengthen business relationships and explore new collaboration opportunities.
- Los Cabos was also part of the "CEO Briefing," a forum that brought together 40 global leaders in the tourism industry to discuss sector trends, featuring the participation of Rodrigo Esponda.
- Throughout the week, 64 individual meetings were held with travel advisors and 20 encounters with media specialized in premium tourism, consolidating important connections and opening new avenues to expand the destination's network.
- Los Cabos' participation in Virtuoso Travel Week 2024 not only consolidates its position as one of the most important destinations in global luxury tourism, but also highlights its ability to innovate and adapt to market demands.
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Los Cabos stands out at Virtuoso Travel Week as a destination
Los Cabos continues to position itself as a luxury destination following its participation in Virtuoso Travel Week 2024, held from August 10 to 15 in Las Vegas, Nevada. This event, recognized globally in the tourism industry, gathered 5,000 representatives from leading companies in the sector, such as hotels, inbound tour operators, and specialized travel agents.
With 14 high-end hotels included in the exclusive Virtuoso network, totaling 18,600 rooms, Los Cabos has established itself as a global reference for premium tourism. No other destination in the Virtuoso network has such a high concentration of luxury hotels in one place, highlighting the unique appeal of this gem in Baja California Sur.
Recognitions and collaborations
One of the most notable news items during this event was the nomination of FITURCA for the third consecutive year as the best destination management organization in the world. This recognition underscores its leadership in the tourism industry, thanks to its focus on innovation and excellence.
Rodrigo Esponda, General Director of the Los Cabos Tourism Trust (FITURCA), shared another important achievement: an agreement with Virtuoso to conduct a detailed statistical analysis of travelers visiting the destination. This study will allow Los Cabos to optimize its tourism offerings and remain competitive in the dynamic global market.
Active promotion and exclusive events
During Virtuoso Travel Week, Los Cabos participated in group sessions where it showcased its main attractions to 480 travel advisors, highlighting the features of the destination. Additionally, it also organized an exclusive lunch attended by 1,200 representatives from the tourism industry. During this event, the "Seven Wonders of Los Cabos" were presented, reinforcing its position as an incomparable destination in international tourism.